Privacy Policy

Last updated: June 17, 2026

Minimalist Folk Co. (“Minimalist Folk,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.minimalistfolk.co, purchase our products, sign up for our emails, contact us, participate in rewards or promotions, or otherwise interact with us.

By using our website, you agree to the practices described in this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information:

Information you provide directly

This may include:

• Name

• Email address

• Phone number

• Billing address

• Shipping address

• Payment and transaction information

• Order details

• Customer service messages

• Product reviews, survey responses, or promotion entries

• Newsletter or SMS signup information

• Account login information, if you create an account

Information collected automatically

When you visit our website, we and our service providers may automatically collect information such as:

• IP address

• Browser type

• Device type

• Operating system

• Referring website

• Pages viewed

• Products viewed

• Search terms

• Items added to cart

• Checkout activity

• General location derived from IP address

• Cookie identifiers and similar tracking technologies

• How you interact with our website, emails, ads, and content

Information from third parties

We may receive information from third-party service providers and partners, including ecommerce platforms, payment processors, shipping providers, marketing platforms, analytics providers, advertising partners, fraud prevention providers, and social media platforms.

2. How We Use Personal Information

We use personal information to:

• Process and fulfill orders

• Accept payments and prevent fraud

• Ship products and provide tracking updates

• Provide customer service

• Manage returns, exchanges, and store credit

• Send order confirmations and transactional messages

• Send marketing emails or SMS messages, where permitted

• Personalize your shopping experience

• Improve our website, products, and customer experience

• Analyze website traffic and shopping behavior

• Show and measure advertising

• Manage rewards, promotions, giveaways, or surveys

• Protect our business, customers, and website

• Comply with legal, tax, accounting, and regulatory obligations

3. Cookies, Pixels, and Similar Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember your preferences, analyze traffic, understand how customers use our site, improve performance, and support advertising and marketing.

These technologies may collect information about your device, browsing activity, interactions with our website, shopping behavior, and interactions with our ads or emails.

Some cookies are necessary for our website to function, such as cart, checkout, payment, login, security, and fraud prevention cookies. Other cookies and tracking technologies are used for analytics, marketing, personalization, and advertising.

Depending on the tools active on our website, we may use technologies from service providers such as:

• Shopify

• Payment processors, including PayPal, Shop Pay, Apple Pay, Google Pay, and Sezzle

• Email marketing providers, including Flodesk

• Analytics providers, such as Shopify analytics and Google analytics tools

• Advertising platforms, such as Meta/Facebook, Instagram, Google, Pinterest, and TikTok

• Fraud prevention and security providers

• Customer support, returns, rewards, reviews, or form tools

• hCaptcha or other bot-prevention tools

You can control cookies through your browser settings. Please note that blocking certain cookies may affect website functionality, including cart, checkout, login, and account features.

Where required, we may provide additional cookie choices through a cookie banner, privacy preference center, or “Do Not Sell or Share My Personal Information” link.

4. How We Share Personal Information

We may share personal information with service providers and business partners that help us operate our business, including:

• Ecommerce and website hosting providers

• Payment processors

• Shipping and fulfillment providers

• Fraud prevention and security providers

• Email and SMS marketing platforms

• Advertising and analytics partners

• Customer service providers

• Returns, rewards, reviews, and form providers

• Accounting, legal, tax, and business service providers

• Government, legal, or regulatory authorities when required by law

We do not sell personal information for money. However, certain advertising, analytics, and tracking activities may be considered a “sale,” “sharing,” or “targeted advertising” under California and other state privacy laws. You may have the right to opt out of those activities as described below.

5. Advertising and Analytics

We may work with advertising and analytics partners to understand how customers find and use our website, measure marketing campaigns, build audiences, and show relevant ads on other websites, apps, and social media platforms.

These partners may use cookies, pixels, tags, device identifiers, or similar technologies to collect information about your activity on our website and across other websites or services.

You may be able to opt out of certain interest-based advertising through your browser settings, device settings, cookie preferences, or industry tools such as the Digital Advertising Alliance or Network Advertising Initiative opt-out pages. California residents may also use the rights described in the California Privacy Rights section below.

6. Email and SMS Marketing

If you sign up for our email or SMS marketing, we may use your contact information to send product launches, promotions, updates, and other marketing messages.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails. You can opt out of SMS messages by following the instructions provided in the text message, such as replying “STOP.”

Even if you opt out of marketing messages, we may still send transactional or service-related messages, such as order confirmations, shipping updates, account notices, or customer service replies.

7. Payments

We use third-party payment processors to process payments securely. We do not directly store full credit card numbers on our own servers. Payment information is processed by payment providers such as Shopify Payments, PayPal, Shop Pay, Apple Pay, Google Pay, Sezzle, or other payment options shown at checkout.

Your use of these payment services may also be subject to the payment provider’s own privacy policy and terms.

8. Children’s Privacy

Minimalist Folk Co. sells children’s clothing and family products, but our website is intended for use by adults. We do not knowingly collect personal information directly from children under 13.

If you believe a child has provided us with personal information, please contact us at hello@minimalistfolk.co, and we will take appropriate steps to delete the information.

9. Data Retention

We keep personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer service, marketing, legal compliance, accounting, fraud prevention, dispute resolution, and business recordkeeping.

Retention periods may vary depending on the type of information and the reason we collected it.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, system, or method of transmission is completely secure, and we cannot guarantee absolute security.

11. Your Privacy Choices

Depending on where you live, you may have the right to:

• Request access to the personal information we have about you

• Request correction of inaccurate personal information

• Request deletion of personal information

• Request a copy of your personal information

• Opt out of certain sales, sharing, targeted advertising, or profiling

• Limit the use or disclosure of sensitive personal information, where applicable

• Appeal a privacy request decision, where applicable

• Not be discriminated against for exercising your privacy rights

To submit a privacy request, contact us at:

hello@minimalistfolk.co

We may need to verify your identity before completing your request. Verification may require information such as your name, email address, order number, shipping address, or other information reasonably needed to confirm your identity.

12. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may provide you with specific rights regarding your personal information.

Categories of personal information collected

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers, such as name, email address, phone number, IP address, billing address, shipping address, and account identifiers

• Commercial information, such as products purchased, viewed, added to cart, returned, or exchanged

• Internet or electronic network activity, such as browsing activity, website interactions, cookie identifiers, and interactions with ads or emails

• Geolocation information, such as general location derived from IP address

• Payment-related information, processed by our payment providers

• Customer service and support information

• Inferences, such as shopping preferences or interests based on browsing or purchase activity

Sources of personal information

We may collect personal information from:

• You directly

• Your device or browser

• Our website and ecommerce platform

• Payment processors

• Shipping and fulfillment providers

• Marketing and analytics partners

• Advertising partners

• Customer service, returns, rewards, and review providers

• Social media platforms or other third-party partners

Business or commercial purposes

We collect and use personal information for the purposes described in this Privacy Policy, including order fulfillment, payment processing, shipping, customer service, marketing, analytics, personalization, advertising, fraud prevention, security, legal compliance, and business operations.

Categories of third parties we disclose information to

We may disclose personal information to:

• Ecommerce platform providers

• Payment processors

• Shipping and fulfillment providers

• Marketing and email providers

• SMS providers, if used

• Advertising and analytics partners

• Customer service providers

• Returns, rewards, reviews, and form providers

• Fraud prevention and security providers

• Professional advisors

• Legal or regulatory authorities

Sale or sharing of personal information

We do not sell personal information for money. However, some advertising and analytics activities may be considered “selling” or “sharing” personal information under California law because information may be shared with advertising partners to support cross-context behavioral advertising.

California residents may opt out of sale or sharing by using our privacy choices link or by contacting us at hello@minimalistfolk.co.

Sensitive personal information

We do not use or disclose sensitive personal information for purposes that require a “Limit the Use of My Sensitive Personal Information” link under California law, unless we notify you otherwise.

California privacy requests

California residents may request to know, access, correct, delete, or opt out of certain uses of personal information by contacting us at:

hello@minimalistfolk.co

You may also designate an authorized agent to make a request on your behalf. We may require proof that the agent is authorized and may need to verify your identity directly.

We will not discriminate against you for exercising your California privacy rights.

13. Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights regarding their personal information, including the right to access, correct, delete, obtain a copy of personal information, and opt out of targeted advertising or certain sharing of personal information.

To exercise these rights, contact us at:

hello@minimalistfolk.co

14. International Customers

If you access our website from outside the United States, your information may be processed and stored in the United States or other countries where we or our service providers operate. Privacy laws in those countries may differ from the laws where you live.

15. Third-Party Links

Our website may include links to third-party websites, apps, platforms, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations. The updated version will be posted on this page with a new “Last updated” date.

17. Contact Us

For questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us at:

Minimalist Folk Co.
Email: hello@minimalistfolk.co
Website: www.minimalistfolk.co